Design that
helps people
decide
helps people
decide
and public institutions with serious things to communicate.
Often brought in when things feel “fine”,
but decisions keep stalling.
Design that thinks like a brain -
and behaves like a decent human.
and behaves like a decent human.
I mix behavioral psychology, strategy, and bold visuals
to create brands and websites that are not just pretty -
but actually do their job.
-
Your message stops being vague - and starts making sense. - Your visuals guide attention - instead of competing for cognitive load.
- Your website behaves like a calm guide - not a cognitive obstacle course.
- Your brand finally feels like you - just a bit sharper.
Not sure where to start? That’s normal.
Keep scrolling - clarity usually comes sooner than people expect.
Ways we can work together
If something doesn’t fit, we’ll adjust.
- Brand & website clarity audit
- Attention & message hierarchy check
- Friction points - moments of hesitation or quiet drop-off
- Clear priorities: what to fix now vs later
- Written feedback (PDF or email - your choice)
No redesign yet. No workshops. No endless calls. Just clarity — without unnecessary deliverables.
The calmest way to stop guessing and start making better decisions.
For founders and teams who are tired of guessing and want to understand what’s actually holding things back before investing more time or money.
I look at your brand or website through the lens of behavioral psychology, decision-making and human attention - not trends or personal taste.
You walk away knowing what works, what confuses, what quietly costs you trust, time or momentum.
Especially useful if:
- your message feels fuzzy, even though the work is solid
- your website looks “fine” but doesn’t help people decide
single brand or simple website (one main message, one audience, up to ~5 pages)
490 €
larger site, product, or multiple entry points (multiple sections, audiences, or decision paths)
Project-based
Most projects fall clearly into one category - I’ll confirm before we start.
No obligation.
No awkward calls.
Just clarity.
Not for “we just need a logo”.
For brands that need to make sense.
- Brand mini-audit
- 2–3 visual directions
- Logo suite
- Color palette & typography
- Simple brand rules PDF
- 5 Canva templates for everyday brand needs (think social posts and simple layouts - not large presentations)
For founders and teams who are done with “we’ll fix the brand later”.
We go from fuzzy to focused - and you walk away with a visual identity that finally matches the level of your work.
Especially useful if your work has evolved - but your brand still reflects an earlier version of you.
project-based
A smart, editable website for humans who don’t want to wrestle with tech - or be dependent on it later.
I design the structure, messaging and visuals - and build everything on Tilda, so you can confidently manage and update your site afterwards.
Includes structure, copy direction and visual design.
We shape the content together - clearly, intentionally, and without pretending it appears by magic.
Built on Tilda - a flexible, editor-friendly platform I use daily and genuinely trust.
project-based
Strategy, identity, messaging and website - aligned into one clear system.
available selectively
Before we start
This is probably not for you if:
– you’re mainly looking for decoration
– you want trends over clarity
– you prefer quick fixes to thoughtful decisions
I write and structure the content based on behavioral psychology, clarity and conversion - using your input as raw material, not finished text.
You don’t need to bring perfect copy.
You bring knowledge. I translate it into words that actually work.
Important note:
Final factual accuracy (names, dates, legal wording) is always confirmed by the client.
This is something I’m currently learning and experimenting with - best suited for subtle intros or small moments of delight.
Available selectively, when it genuinely adds value to the project.
Curious about motion?
See if it fits
Meet the brain (and pigeon) behind all this.
Hi, I’m Kai Neeme - a graphic designer turned clarity-focused visual strategist, visual storyteller, and occasional chaos-whisperer with a thing for clean grids and even cleaner communication.
I work at the intersection of design, behavioral psychology and decision-making clarity. Which mostly means: removing noise, asking uncomfortable but useful questions, and making things work better than they did before.
I’ve worked with NGOs, startups, IT teams, energy companies and public institutions (yes, including public sector work) - often in situations where things are complex, sensitive, or slightly stuck.
My role is usually not “just design”. It’s helping people see what matters, decide what to say, and then express it clearly - without relying on volume, trends or visual overload.
I’m a lifelong learner, which shows up in my work whether I try or not. I’m curious about how people think, why we hesitate, and what makes something feel right instead of just acceptable. I don’t separate logic and intuition in my work - I use both, carefully. Especially when decisions, trust or attention are at stake.
Lonkav Tuvi exists because perfection is boring -
and clarity usually arrives a little crooked.
If this resonates, the next step is usually simpler than people expect.
How working together works
Simple. Predictable. No drama.
1. We start with clarity
A short message is enough. You don’t need a perfect brief - just a sense that something isn’t quite working.
2. You get a clear plan & price
No surprises. No vague “we’ll see how it goes”.
3. I design and build
You get updates, clear checkpoints - and space to breathe while decisions stay grounded.
4. You launch something genuinely good
And finally stop explaining what you do five times in a row.
People don’t just like it. They understand it.
No obligation. No awkward calls. Just clarity.
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