NO SPA 40+ is a conceptual design project by Kai Neeme that parodies wellness culture and society’s unrealistic expectations of women — especially those juggling motherhood, aging, caretaking, careers, and “me time.”
The name is a deliberate twist on the real antispasmodic drug No-Spa, repurposed to reflect emotional overload rather than muscle cramps.
This is not a real medicine, nor a supplement. It’s a fictional visual commentary — a fantasy product for women who are “tired of being tired,” served in bright packaging with a bitter aftertaste of truth.